THE ASK
Develop a logo and identity concept for a plastic surgery and aesthetics specialist.
I wanted the identity to feel vibrant, fresh and professional, working hand in hand with the “Artful Medicine” tagline. I created a typographic logo with an interchangeable U, and photoshopped paint splashes into the shape of an abstract leaf to serve as one of the key images for the brand.
BROCHURE DESIGN
I designed a brochure detailing the services offered at Renu. To make sure that the piece felt professional, clean and inviting, I kept the fonts simple and sophisticated, and used a limited color palette.
PACKAGING DESIGN CONCEPTS
I designed a variety of packaging concepts keeping with the green, yellow and red paint splashes. I wanted the products to look vibrant, clean and youthful to tie into the dermatological services offered at Renu.
My Role: Senior Designer // Copywriter: Claire Bonegal // Creative Director: Tamara Dowd