THE ASK
When Nature’s Bakery did a complete package redesign, they needed a big idea for the launch. We pitched and created the “Baked with a Smile” campaign.
The highlight of the campaign is the brand origin story featuring original music and animated in a handcrafted, cut paper style. We worked closely with a production studio to develop fun characters and animate in a playful style.
My Role: Senior Art Director // Copywriter: Josh Nitzschke // Creative Directors: Frances Beuche, Ari Garber // Production: Roof Studio